Almost Half of Britons Would Consider Experiencing The World Through Virtual Reality
According to new research by a money-saving website in the UK, almost three quarters of Britons would consider using virtual reality to check out a holiday destination before booking, whereas a further 48% would consider using virtual reality in instances where they’re unable to afford to travel the world or book a holiday.
Being able to visit countries from the comfort of the living room, saving money and no risk of danger are the top reasons why Britons would choose to experience a holiday destination, or even the world, through virtual reality in instances where they’re unable to book a physical holiday.
The team at VoucherCodesPro.co.uk conducted the research as part of an ongoing study into Britons attitudes towards travelling. 2,397 Britons aged 18 and over, all of whom stated that they haven’t been abroad for the past two years at least, were quizzed as to why they’ve not been abroad and how technology can play a role.
Initially all respondents were asked “Why have you not travelled abroad in recent years?” to which the most common responses were “I haven’t been able to afford to” (45%) and “I simply haven’t had the time to take a holiday” (36%). When asked if they’d chosen to holiday within the UK instead, where they weren’t able to get abroad, just two fifths (42%) stated that ‘yes’ they have.
All respondents were then asked whether they thought holiday providers should provide a ‘try before you buy’ virtual reality experience, to which 72% stated they ‘yes’ it would definitely be something they’d be interested to try before booking.
Wanting to delve a little deeper, all respondents were then asked ‘Would you consider experiencing the world through virtual reality, as an alternative to travelling?” to which almost half of respondents, 48%, stated they ‘yes’ they would. When asked to expand on why they would, provided with a list of possible reasons and told to select all that applied, the top five responses were as follows:
• I’ll get to see countries I wouldn’t otherwise be able to visit - 53%
• It’s much cheaper - 52%
• I can experience the world from my living room - 41%
• It takes all risk out of the experience - 32%
• I wouldn’t have a travelling partner, so this way I could experience it alone - 28%
Furthermore, all respondents were asked if they believed that virtual reality could ever replace actual holidays, to which 11% felt that ‘yes’ it could.
Of those who wouldn’t choose to experience the world through virtual reality, the top reasons they wouldn’t were ‘the experience will never be as good as physically being there; not just seeing, but smelling, touching, hearing and tasting’ (35%) and ‘it would make me want to visit the destination even more’ (30%).
Spokesperson for VoucherCodesPro.co.uk, George Charles, made the following comments:
“Virtual reality is on the up-and-up, and whilst it would offer those who can’t afford holidays the chance to experience destinations they otherwise wouldn’t be able to, it’s never going to truly be able to replace actually experiencing a new destination for yourself. Seeing the beach is very different to feeling the sand between your toes; seeing the sun is very different to feeling it on your skin.”