• Posted

Augmented Reality App Downloads to Top 2.3Bn by 2021

A new study from Juniper Research has found that the popularity of Pokémon GO is inspiring app developers to incorporate AR technologies into their own applications. It forecasts that the AR market will rise to 2.3bn apps by 2021, representing a 380% increase from an estimated 482m in 2016.

The launch of the AR game sparked a worldwide phenomenon that has created a greater interest in the technology, leaving developers ‘champing at the bit’ to recreate its global success.

According to the new study, Augmented Reality: Developer & Vendor Strategies 2016-2021, AR content has now evolved past its ‘gimmicky’ reputation, and consumer attitudes have become more positive towards the technology.

The AR Opportunity

The report found that despite smartphones already being capable of this level of AR, the success of applications were down to desirable content, such as Pokémon GO and Snapchat. ‘The current crop of AR offerings is a taste of its future. Soon, the technology will be commonplace in fields such as medicine, manufacturing and training’ remarked research author, Sam Barker.

Additionally, it found that AR opportunities will be further boosted by releases of other devices. HoloLens, manufactured by Microsoft, is expected to be launched in 2017, adding to competition for Vuzix and ODG. Although, consumers will initially be discouraged by high costs and lack of content, the devices’ superior specifications will lead to improved content over smartphone applications.

AR Commitment from Apple, Google

The increasing confidence in AR technology as demonstrated by large investments into smaller AR specialists such as Magic Leap. The company has attracted over $1.3 billion of investment to continue the development of their hardware. Shrouded in secrecy, Magic Leap has made no public announcement, however has convinced large companies such as Google and Qualcomm Ventures to invest.

Furthermore, Apple’s inclusion of 2 rear cameras into its latest flagship iPhone, indicates their belief that AR content will further penetrate the smartphone ecosystem.

The whitepaper, Augmented Reality ~ Not Just Fun and Games , is now available to download from the Juniper website together with further details of the full research.

https://www.juniperresearch.com

Drone Training Course Launched For Commercial Use

Drone Training Course Launched For Commercial Use

Leading drones and unmanned aerial vehicle (UAV) retailer, DronesDirect.co.uk, has launched a drone training course for businesses wishing to operate drones for commercial use.

News Crowdedbrain - avatar Crowdedbrain

Read more
More than half of Samsung owners will be upgrading to the S8

More than half of Samsung owners will be upgrading to the S8

New research has revealed that over half of Samsung users are planning to upgrade to the new S8 when it’s released, with a third (34%) of all British smartphone users...

News Crowdedbrain - avatar Crowdedbrain

Read more
Magix announces New Free Version of Music Maker

Magix announces New Free Version of Music Maker

MAGIX proudly has announced the latest version of Music Maker. Having provided a creative workspace for digital music creation on the PC platform for over 20 years, this new version...

News Crowdedbrain - avatar Crowdedbrain

Read more
Male Gamers Feel Neglected By Their Video Gaming Partners

Male Gamers Feel Neglected By Their Video Gaming Partners

New research has revealed more about the relationships of male and female gamers in the UK. 85% of female gamers are in a relationship with someone who is also into...

News Crowdedbrain - avatar Crowdedbrain

Read more
AOC AGON monitor with 4K IPS display and NVIDIA G-SYNC

AOC AGON monitor with 4K IPS display and NVIDIA G-SYNC

AOC has announced the first 4K model of its AGON line of premium gaming monitors. The AOC AGON AG271UG boasts a 27″ (68.6 cm) 4K IPS panel, which brings the...

News Crowdedbrain - avatar Crowdedbrain

Read more
Joto, the robotic drawing board that draws with a pen, launches on Kickstarter

Joto, the robotic drawing board that draws with a pen, launches on Kickstarter

Joto, the latest product from London design studio Those, launches today on Kickstarter. Controlled via an app, Joto is a connected display with a pen attachment which, once users have...

News Crowdedbrain - avatar Crowdedbrain

Read more