• Posted

Augmented Reality App Downloads to Top 2.3Bn by 2021

A new study from Juniper Research has found that the popularity of Pokémon GO is inspiring app developers to incorporate AR technologies into their own applications. It forecasts that the AR market will rise to 2.3bn apps by 2021, representing a 380% increase from an estimated 482m in 2016.

The launch of the AR game sparked a worldwide phenomenon that has created a greater interest in the technology, leaving developers ‘champing at the bit’ to recreate its global success.

According to the new study, Augmented Reality: Developer & Vendor Strategies 2016-2021, AR content has now evolved past its ‘gimmicky’ reputation, and consumer attitudes have become more positive towards the technology.

The AR Opportunity

The report found that despite smartphones already being capable of this level of AR, the success of applications were down to desirable content, such as Pokémon GO and Snapchat. ‘The current crop of AR offerings is a taste of its future. Soon, the technology will be commonplace in fields such as medicine, manufacturing and training’ remarked research author, Sam Barker.

Additionally, it found that AR opportunities will be further boosted by releases of other devices. HoloLens, manufactured by Microsoft, is expected to be launched in 2017, adding to competition for Vuzix and ODG. Although, consumers will initially be discouraged by high costs and lack of content, the devices’ superior specifications will lead to improved content over smartphone applications.

AR Commitment from Apple, Google

The increasing confidence in AR technology as demonstrated by large investments into smaller AR specialists such as Magic Leap. The company has attracted over $1.3 billion of investment to continue the development of their hardware. Shrouded in secrecy, Magic Leap has made no public announcement, however has convinced large companies such as Google and Qualcomm Ventures to invest.

Furthermore, Apple’s inclusion of 2 rear cameras into its latest flagship iPhone, indicates their belief that AR content will further penetrate the smartphone ecosystem.

The whitepaper, Augmented Reality ~ Not Just Fun and Games , is now available to download from the Juniper website together with further details of the full research.

https://www.juniperresearch.com

AOC announces 144 Hz mainstream gaming monitor

AOC announces 144 Hz mainstream gaming monitor

Display specialist AOC has announced the G2590FX, a monitor that is said to deliver what most budget-conscious gamers are passionate about: a 24.5” TN panel with 1 ms response time...

News Crowdedbrain - avatar Crowdedbrain

Read more
Get Your TV For Free With Currys PC World

Get Your TV For Free With Currys PC World

Currys PC World has announced the launch of its summer football campaign, which offers customers a 1-in-20 chance to get their money back off their TV purchase cost.*

News Crowdedbrain - avatar Crowdedbrain

Read more
https://www.team17.com/the-escapists-2-dungeons-duct-tape-dlc-prison-editor-update/escapists/

Smash hit The Escapists 2 receives new Dungeons and Duct Tape DLC

Team17 and developer Mouldy Toof Studio have announced a new entertaining prison for their sandbox escape hit The Escapists 2. The Dungeons and Duct Tape DLC is out now for...

News Crowdedbrain - avatar Crowdedbrain

Read more
A quarter of Brits plan to make their own smart home devices

A quarter of Brits plan to make their own smart home devices

The Raspberry Pi is becoming more popular with UK makers as nearly half of Brits (48 per cent) plan to use Raspberry Pi for an electronics project, with 87 per...

News Crowdedbrain - avatar Crowdedbrain

Read more
YouTube announces the line-up of ad-funded YouTube series Jack Whitehall: Training Days

YouTube announces the line-up of ad-funded YouTube series Jack Whitehall: Training Days

First-ever European-centric YouTube Original Series Jack Whitehall: Training Days will exclusively launch to fans around the world on Whitehall’s YouTube channel May 9th at 6pm BST, just ahead of The...

News Crowdedbrain - avatar Crowdedbrain

Read more
giffgaff to Offer iPhone 8 and iPhone 8 Plus (PRODUCT)RED Special Edition

giffgaff to Offer iPhone 8 and iPhone 8 Plus (PRODUCT)RED Special Edition

giffgaff has announced it will offer iPhone 8 and iPhone 8 Plus (PRODUCT)RED Special Edition, the new generation of iPhone in a red finish. Both phones sport a glass enclosure...

News Crowdedbrain - avatar Crowdedbrain

Read more