• Posted

Augmented Reality App Downloads to Top 2.3Bn by 2021

A new study from Juniper Research has found that the popularity of Pokémon GO is inspiring app developers to incorporate AR technologies into their own applications. It forecasts that the AR market will rise to 2.3bn apps by 2021, representing a 380% increase from an estimated 482m in 2016.

The launch of the AR game sparked a worldwide phenomenon that has created a greater interest in the technology, leaving developers ‘champing at the bit’ to recreate its global success.

According to the new study, Augmented Reality: Developer & Vendor Strategies 2016-2021, AR content has now evolved past its ‘gimmicky’ reputation, and consumer attitudes have become more positive towards the technology.

The AR Opportunity

The report found that despite smartphones already being capable of this level of AR, the success of applications were down to desirable content, such as Pokémon GO and Snapchat. ‘The current crop of AR offerings is a taste of its future. Soon, the technology will be commonplace in fields such as medicine, manufacturing and training’ remarked research author, Sam Barker.

Additionally, it found that AR opportunities will be further boosted by releases of other devices. HoloLens, manufactured by Microsoft, is expected to be launched in 2017, adding to competition for Vuzix and ODG. Although, consumers will initially be discouraged by high costs and lack of content, the devices’ superior specifications will lead to improved content over smartphone applications.

AR Commitment from Apple, Google

The increasing confidence in AR technology as demonstrated by large investments into smaller AR specialists such as Magic Leap. The company has attracted over $1.3 billion of investment to continue the development of their hardware. Shrouded in secrecy, Magic Leap has made no public announcement, however has convinced large companies such as Google and Qualcomm Ventures to invest.

Furthermore, Apple’s inclusion of 2 rear cameras into its latest flagship iPhone, indicates their belief that AR content will further penetrate the smartphone ecosystem.

The whitepaper, Augmented Reality ~ Not Just Fun and Games , is now available to download from the Juniper website together with further details of the full research.

https://www.juniperresearch.com

1 million selfies are taken behind the wheel but speeding is still the biggest issue!

1 million selfies are taken behind the wheel but speeding is still the biggest issue!

A huge 1 million* selfies are being taken whilst driving but speeding is the biggest issue on Britain’s roads according to new research by Halfords Autocentres.

News Crowdedbrain - avatar Crowdedbrain

Read more
Panasonic teams up with Spider-Man: Homecoming

Panasonic teams up with Spider-Man: Homecoming

Panasonic Energy Europe has announced that it's joining forces with the new Spider-Man: Homecoming movie in an exclusive European co-branding initiative. As part of the agreement, Panasonic will organise an...

News Crowdedbrain - avatar Crowdedbrain

Read more
Holiday Bragging Most Likely To Get People 'Hidden' From Facebook Feeds

Holiday Bragging Most Likely To Get People 'Hidden' From Facebook Feeds

New research has revealed what behaviour on Facebook has most commonly prompted users to ‘hide’ and ‘unfriend’ people on the social network in 2017 so far. According to the results...

News Crowdedbrain - avatar Crowdedbrain

Read more
Pioneer launches a trio of Dolby Atmos & DTS:X-compatible AV receivers

Pioneer launches a trio of Dolby Atmos & DTS:X-compatible AV receivers

Pioneer has announced the release of three new generation AV receivers, the VSX-LX302, VSX-932 and the VSX-832, packed to the gills with every facility needed to form the heart of...

News Crowdedbrain - avatar Crowdedbrain

Read more
Revealed: Technology behind the car of 2045

Revealed: Technology behind the car of 2045

In the not-so-distant future, advances in transport technology will see the transformation of vehicles as we know them, as new features are set to revolutionise our experiences on the road. ingenie...

News Crowdedbrain - avatar Crowdedbrain

Read more
The new Volkswagen Amarok goes off-road

The new Volkswagen Amarok goes off-road

The sheer size of Volkswagen Commercial Vehicles’ new Amarok model should be a pretty good indication as to how much power and force this truck really has. The top-end models can haul...

News Crowdedbrain - avatar Crowdedbrain

Read more