• Posted

Google teams up with YouTuber Colin Furze to launch the #startedwithsearch campaign

Google has teamed up with inventor and YouTube creator, Colin Furze on a new B2B campaign (site here) to highlight the weird and wonderful creations that result from businesses advertising on search.

Google and Colin Furze have released a video (see below) that shows the breadth of products you can find through search ads - resulting in the invention of a hot-tub-barbeque-garden extravaganza on wheels. Featuring in the video are brands, including Wickes and Argos, that use search ads to great effect and unwittingly contributed to Colin’s invention.

Google is encouraging businesses and individuals to share stories on how search has impacted them using the hashtag #startedwithsearch.  For businesses - how advertising on search has impacted their business success.  For individuals - the weird, wonderful and absolutely essential things they have done after discovering a brand or product through search ads.

Matt Bush, director of agencies at Google UK, says: “Search has never been more integral in connecting businesses with consumers and helping them in their many needs and desires. We want to encourage brands to prioritise getting the basics right when it comes to search - such as optimising site load times on mobile - in order to fulfil their search expectations.

“Brands also need to consider how they can use search advertising creatively, connecting with customers in an engaging and exciting way that enables them to stand out among the great competition online. Ultimately, this will ensure that at the most crucial point of customer connection, brands will provide the best search ads experience possible”.

Consumers are becoming more demanding in their mobile use - a recent study of 100 top retail and finance mobile sites showed an average load time of around 5 seconds. Reducing that load time by just one second gave a massive 27% improvement rate in sales conversions and a 30% drop in bounce rates. It has never been more important to get the basics right when it comes to search and ensuring a good experience when consumers click from search to a mobile site.

Additional research by Google found over half (53%) of people visiting mobile sites will abandon a page that takes longer than three seconds to load. However, the average load time for mobile sites is 19 seconds over 3G connections. Clearly, this is an issue for many businesses and will damage overall business success if not addressed. Businesses can test their mobile site speed on g.co/testmysite.

Are Your Curtains About To Become Your Alarm Clock?

Are Your Curtains About To Become Your Alarm Clock?

The clocks go back this weekend in an attempt to lighten up those already dark mornings.  Waking up during the winter months is always challenging, with many choosing to hit...

News Crowdedbrain - avatar Crowdedbrain

Read more
Windows Undelete Tool Gets More Powerful: Auslogics File Recovery Receives an Update

Windows Undelete Tool Gets More Powerful: Auslogics File Recovery Receives an Update

Australian company Auslogics Software, a publisher of PC optimisation products, has just released a major update to its popular data undelete program File Recovery. The software offers powerful algorithms for...

News Crowdedbrain - avatar Crowdedbrain

Read more
Are Board Game Carpets The Future For Children's Bedrooms And Gamers Alike?

Are Board Game Carpets The Future For Children's Bedrooms And Gamers Alike?

An interiors specialist Hillarys (www.Hillarys.co.uk) has created a series of concept images based on what carpets of the future could offer up in terms of children’s bedroom interiors and gaming...

News Crowdedbrain - avatar Crowdedbrain

Read more
HUMAX unveils FVP-5000T Freeview Play Recorder

HUMAX unveils FVP-5000T Freeview Play Recorder

HUMAX has launched the FVP-5000T Freeview Play Recorder. This new HD TV recorder includes integrated Wi-Fi connectivity, delivering an extensive range of catch up and on demand content services. This is in...

News Crowdedbrain - avatar Crowdedbrain

Read more
Sphero launches new mini robotic ball

Sphero launches new mini robotic ball

Sphero has announced the release of Sphero Mini, a tiny app-enabled robotic ball. The tech-infused ball, about the same size as a standard ping pong ball, is derived from the tech...

News Crowdedbrain - avatar Crowdedbrain

Read more
New 27

New 27" Monitor from HANNspree offers affordable WQHD graphic computing

The new HQ272PPB supplements the HANNspree series of performance monitors. Offering affordable, high performance graphic computing in a desktop design, the new 27" HQ272PPB features; a WQHD resolution, HS-IPS and...

News Crowdedbrain - avatar Crowdedbrain

Read more