• Posted

iPhone 8: The number of Brits who will be upgrading this September

September 2017 marks the 10th anniversary of Apple’s iPhone, and although it hasn’t been officially unveiled yet, users can’t wait to get their hands on the newest model. New research from mobile phone insurance specialist Insurance2Go has revealed that 69% of current iPhone users are planning to sign up to the new iPhone 8 when their upgrade is due - despite not yet knowing the exact specification and features.

However, with the rumoured1  removal of touch ID and the home button, and expected addition of facial recognition, glass body and wireless charging, it’s not entirely surprising that so many people are willing to make the change to the latest handset.

Almost a third (30%) of all British smartphone users plan to change their handset to the iPhone 8. Yet, the results prove that Apple won’t be shaking off their main competitor anytime soon, with a third (34%) of those surveyed choosing Samsung for their next upgrade. Only 14% will be upgrading to another handset provider when their next upgrade is due. The remaining 22% of current smartphone owners will be ending their contract altogether.

While the majority of iPhone owners plan to upgrade, almost 1 in 10 (9%) said they’ll be ending their relationship with Apple altogether. Among the reasons given against an upgrade included that the iPhone 8 will be too expensive (61%), while others stated that they don’t think it will be an improvement on previous models (32%).

Gary Beeston, Marketing & Sales Director of Insurance2go said:  “Although we’ve seen the likes of Samsung challenge Apple for the top spot over the past few years, the nation’s brand loyalty to Apple products is clear - branching out to tech all around the home, not just smartphones.

“The gap between the brands is slowly closing, though, so it will be exciting to see what surprises the new iPhone 8 has in store for us in order to keep its loyal following happy.”

For everything you need to know about the iPhone 8, from design rumours to expected features head to www.insurance2go.co.uk/media-centre/2017/07/21/iphone-8-everything-we-know/

Notes:

The survey polled 752 people and was conducted by Censuswide in July 2017. 

  1. www.macrumors.com/roundup/iphone-8/
iPhone 8: The number of Brits who will be upgrading this September

iPhone 8: The number of Brits who will be upgrading this September

September 2017 marks the 10th anniversary of Apple’s iPhone, and although it hasn’t been officially unveiled yet, users can’t wait to get their hands on the newest model. New research from...

News Crowdedbrain - avatar Crowdedbrain

Read more
AOC extends B2B monitor portfolio

AOC extends B2B monitor portfolio

The release of the QHD display AOC Q2790PQU in September will extend AOC’s latest line of business monitors, the 90 Series. With monitors being one of the most important tools...

News Crowdedbrain - avatar Crowdedbrain

Read more
Mobile phone incidents: Behind the wheel in numbers

Mobile phone incidents: Behind the wheel in numbers

New research reveals that last year alone^, 70,945 penalties were issued to drivers caught using their mobile phone behind the wheel.

News Crowdedbrain - avatar Crowdedbrain

Read more
Ubisoft Announces Dedicated Servers Coming To For Honor

Ubisoft Announces Dedicated Servers Coming To For Honor

Ubisoft has announced the For Honor development schedule which details a steady rollout of new content releases and improvements to the overall game experience for the rest of the calendar year and...

News Crowdedbrain - avatar Crowdedbrain

Read more
Wales in Play at Gamescom

Wales in Play at Gamescom

Wales is developing a vibrant digital gaming sector and five of its leading players head out to Gamescom, the self-styled ‘Heart of Gaming’ in Cologne from August 22 – 26...

News Crowdedbrain - avatar Crowdedbrain

Read more
Consumer interest for VR technology is up 300%

Consumer interest for VR technology is up 300%

No longer just a sci-fi dream, virtual reality and artificial intelligence are here, and new research has revealed they are working Britain’s 45 million smartphone owners1 into a frenzy.

News Crowdedbrain - avatar Crowdedbrain

Read more