• Posted

Launch of The Royal Mint app continues Mediaworks’ success

Digital marketing agency Mediaworks is celebrating the launch of The Royal Mint’s Great British Coin Hunt app, which they designed and developed. Mediaworks was chosen to create an app to support The Royal Mint’s release of 26 new 10p coins, which together depict an A-Z of quintessentially British items, locations and personas, from Stonehenge to James Bond.

Available to download for free from the App Store and Google Play, the app needed to connect with The Royal Mint’s coin collector audience, as well as the wider community. Functionality has been included in the app to target both of these demographics.

As the coins are released into circulation systematically, users can keep track of the coins in their collection via the app. Using image recognition technology, users can scan the coins they collect to create a digital record of them.

Map functionality shows users where coins have been found in the UK, as well as where coins have been released and details of swap shop events, to help users find the coins they need to complete their collection.

Users can find out about the rarity of the coins, as well as how many have been found and logged using the app, while also earning badges through unlocking more coins.

In addition, the app’s ‘Create-a-Coin’ feature allows users to use Great British Coin Hunt elements to design their own digital coin. These can then be saved in a digital wallet and shared online.

The app has already launched to phenomenal success, with over 7,000 downloads within the first 24 hours of its release.

Speaking of the app, Mediaworks’ Creative Director Andrew Blenkinsop said: “To design and develop an app of this scale for The Royal Mint is hugely exciting and we’re incredibly proud of the end product we have delivered. We hope both coin collectors and other users will enjoy using the app and the functionality we have included.”

The Royal Mint project is the latest in Mediaworks’ award-winning portfolio of app development work.  The full service agency continues to expand its talented design and development team and explore new technologies to support their clients’ digital ambitions.

The Great British Coin Hunt app can be downloaded from Google Play here and the App Store here.

For more information about Mediaworks,  please visit www.mediaworks.co.uk

Skyrim VR Now Available on SteamVR

Skyrim VR Now Available on SteamVR

Bethesda Game Studios’ critically-acclaimed The Elder Scrolls V: Skyrim is expanding its frontier and is now available on PC through SteamVR. The release includes the complete legendary open-world core game...

News Crowdedbrain - avatar Crowdedbrain

Read more
Launch of The Royal Mint app continues Mediaworks’ success

Launch of The Royal Mint app continues Mediaworks’ success

Digital marketing agency Mediaworks is celebrating the launch of The Royal Mint’s Great British Coin Hunt app, which they designed and developed. Mediaworks was chosen to create an app to...

News Crowdedbrain - avatar Crowdedbrain

Read more
Epiphany brings Code in the Dark back to Leeds this April

Epiphany brings Code in the Dark back to Leeds this April

Thursday 27th April will see the return of Code in the Dark, a competition that pits the best front-end developers against each other to show off their skills in front...

News Crowdedbrain - avatar Crowdedbrain

Read more
New Edifier S880DB - Equipped with 4 Equalizer modes and Titanium-Laminate Tweeter Unit

New Edifier S880DB - Equipped with 4 Equalizer modes and Titanium-Laminate Tweeter Unit

Accredited with Edifier’s first High-Res Audio certification, the S880DB speakers are designed for people who love audio. Equipped with a titanium-laminate tweeter unit, the 19mm dome treble tweeter drive unit...

News Crowdedbrain - avatar Crowdedbrain

Read more
Wolfenstein II: The Deeds of Captain Wilkins is available NOW

Wolfenstein II: The Deeds of Captain Wilkins is available NOW

Wolfenstein II: The Deeds of Captain Wilkins is now available for PC, PS4, and Xbox One.

News Crowdedbrain - avatar Crowdedbrain

Read more
PlayStation in Concert brings orchestral music to a new generation

PlayStation in Concert brings orchestral music to a new generation

Orchestral music today is more likely to be experienced online and more young people engage with it through computer games than in a concert hall. To celebrate the role that...

News Crowdedbrain - avatar Crowdedbrain

Read more