• Posted

Mobile phone incidents: Behind the wheel in numbers

New research reveals that last year alone^, 70,945 penalties were issued to drivers caught using their mobile phone behind the wheel.

 To highlight how serious distracted driving is, black box car insurer ingenie has created an interactive digital experience titled One-Four-Nine.

The interactive experience is named after the rule within the Highway Code which outlines the law on using a mobile whilst driving: “You MUST exercise proper control of your vehicle at all times. You MUST NOT use a hand-held mobile phone, or similar device, when driving or when supervising a learner driver.”*

During the interactive experience, users will act as a detective attempting to find the cause of a dangerous road traffic incident, following the story step by step as the mystery unfolds.

Before developing the video, ingenie submitted freedom of information requests to all 45 police forces across the UK, in order to gauge the number of recorded cases of drivers using their mobile phone whilst at the wheel.

From the information retrieved, ingenie can reveal that Essex (5702), West Yorkshire (3506) and Thames Valley (9242) are among the highest offending areas in the UK for recorded cases of drivers using their mobile phone at the wheel.

Applying averages from the data across all 45 territorial police forces, ingenie estimates that annually in the UK there are 83,621 incidents recorded per year by police of motorists using mobile phones, resulting in:

  •     10,848 court cases
  •     66,628 driver retraining courses
  •     11,752 fines
  •     35,256 licence points in total (3 points per fine)
  •     573 crashes per year where a mobile phone is a contributory factor
  •     19 road deaths per year where a mobile phone is a contributory factor

To bolster the research, ingenie also submitted a freedom of information request to the DVLA which revealed the total number of drivers in GB (England, Scotland and Wales) who have received a CU80*1 offence in 2016.

This research revealed that the total number of drivers in the UK who have received at least one CU80 endorsement last year is 70,945. More than half of these were in England (51,990) while just under a quarter were in Scotland (15,973) and only 2,982 in Wales.

London is by far the worst offending location in England for drivers receiving a CU80 endorsement on their licence, with the majority of those being given to male drivers (5,949) compared to female drivers (1,350).

A CU80 endorsement is described by the DVLA as a breach of requirements as to control the vehicle, such as using a mobile phone. These codes must stay on a driving record for four years from the date of the offence. A CU80 refers to more than just the use of mobile phone including laptops, tablet computers or MP3 players.

The top ten places in England where the most drivers received at least one CU80 endorsement in 2016 include:

  1.    London - 7,303
  2.    Nottingham - 1,065
  3.    Birmingham - 1,063
  4.    Liverpool - 1,015
  5.    Manchester - 658
  6.    Slough - 619
  7.    Southampton - 470
  8.    Leeds - 467
  9.    Bradford - 466
  10.  Bristol - 452

Mike Ketteringham, CEO at ingenie, said: “It’s so important for drivers of all ages to be aware of the risks of using a mobile phone whilst driving and with the recent change in the law, we are seeing a lot on this topic in the news.

“We were shocked to see the breakdown of recorded cases involving mobile phones across the UK and it’s clear that drivers haven’t previously feared the punishment for using their handset behind the wheel. In recent years, the number of fixed penalty notices given out has decreased from 72,753** in 2014 to 70,945 in 2016, which is only a 3% reduction.

We hope the heightened awareness of the dangers surrounding using devices whilst driving will deter the majority of drivers across the UK from taking the risk.”

“By creating this new interactive digital experience, we hope to highlight some of the many dangers and distractions drivers face and ultimately improve road safety for all.”

To find out more about ingenie and to try out the new One-Four-Nine video experience please visit: https://www.ingenie.com/one-four-nine/

From the 45 FOIs submitted in January 2017, 26 police forces in the UK held the requested data.

Police forces which were unable to provide the relevant data under the freedom of information request conditions (within 20 working days and without exceeding 18 hours of work limit) include Avon & Somerset Constabulary, Cumbria Constabulary, Derbyshire Constabulary, Gloucestershire Constabulary, Gwent Police, Hampshire Constabulary, Norfolk Constabulary, Northamptonshire Police, North Yorkshire Police and Nottinghamshire Police.

Notes

^The data covered the period of October 2015 to October 2016

*http://www.highwaycode.info/rule/149

*1 https://www.gov.uk/penalty-points-endorsements/overview

** http://www.bbc.co.uk/news/uk-32337990

Sphero launches new mini robotic ball

Sphero launches new mini robotic ball

Sphero has announced the release of Sphero Mini, a tiny app-enabled robotic ball. The tech-infused ball, about the same size as a standard ping pong ball, is derived from the tech...

News Crowdedbrain - avatar Crowdedbrain

Read more
New 27

New 27" Monitor from HANNspree offers affordable WQHD graphic computing

The new HQ272PPB supplements the HANNspree series of performance monitors. Offering affordable, high performance graphic computing in a desktop design, the new 27" HQ272PPB features; a WQHD resolution, HS-IPS and...

News Crowdedbrain - avatar Crowdedbrain

Read more
Google teams up with YouTuber Colin Furze to launch the #startedwithsearch campaign

Google teams up with YouTuber Colin Furze to launch the #startedwithsearch campaign

Google has teamed up with inventor and YouTube creator, Colin Furze on a new B2B campaign (site here) to highlight the weird and wonderful creations that result from businesses advertising...

News Crowdedbrain - avatar Crowdedbrain

Read more
More than 1 in 3 Brits would opt to visit a venue because it offers charging facilities

More than 1 in 3 Brits would opt to visit a venue because it offers charging facilities

A new study has revealed that 37.8% of Brits would be more inclined to visit a hospitality venue specifically because it offered charging facilities as a service, with an additional...

News Crowdedbrain - avatar Crowdedbrain

Read more
Rockstar Games Announces 4 New Versions of L.A. Noire coming November

Rockstar Games Announces 4 New Versions of L.A. Noire coming November

Rockstar Games has announced new versions of the detective thriller, L.A. Noire, which are scheduled to release on November 14th, 2017 for the Nintendo Switch, PS4 and for Xbox One.

News Crowdedbrain - avatar Crowdedbrain

Read more
Definitive Dead Rising 4 Experience Coming to PlayStation 4 this December

Definitive Dead Rising 4 Experience Coming to PS4 this December

Capcom has announced that a super-sized serving of Dead Rising 4 will be making its way for the first time to PS4 players across North America and Europe beginning on...

News Crowdedbrain - avatar Crowdedbrain

Read more