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More than half of Samsung owners will be upgrading to the S8

New research has revealed that over half of Samsung users are planning to upgrade to the new S8 when it’s released, with a third (34%) of all British smartphone users planning to change their handset to the S8 on April 21st (US) and April 28th for the rest of the world.

Mobile phone insurance specialist Insurance2Go surveyed 1,000 British smartphone users to see how many would be planning to make the move to the S8.

With the removal of a physical home screen button, an iris scanner, a rear finger scanner and Bixby, Samsung’s new AI assistant to rival Siri, it’s not entirely surprising that so many people are willing to make the change to Samsung.

However, Samsung’s somewhat explosive history has been a possible deterrent to smartphone users in the past, with 36% of those who are avoiding the Korean brand blaming the Note 7’s battery problems as the reason and a further 38% reckon the new Samsung will be too expensive.

iPhone users, notoriously loyal to the Apple brand, are a hard crowd to win. However, one in ten (10%) iPhone users have been swayed by the S8 and admitted that they will be moving to Samsung when their next handset upgrade is due. A third (30%) of LG owners will be making the move to the Samsung model, with four in five (78%) of those doing so because the phone is more aesthetically pleasing than their LG, and 27% of HTC users will also be making the switch because of the same reason (69%).

Gary Beeston, Marketing Director of Insurance2Go said: “The iPhone has dominated the smartphone market for years, despite stiff competition from Samsung and other Android phones.”

“However, more consumers are making the switch due to better specs, rather than what brand a phone is. Over the past few years, we’ve noticed a changing ratio of Apple - Android phones being insured, and this research just shows that actually, Apple might need to up its game to keep fans loyal.”

Samsung Galaxy S8 and S8+ at a glance

  • Body: Polished aluminium frame, Gorilla Glass 5 front and back; IP68 certified for water and dust resistance. Arctic Silver, Orchid Grey, Black Sky, Maple Gold, and Coral Blue colour schemes.
  • Display: 5.8"/6.2" Super AMOLED, 2,960x1440px resolution, 18.5:9 (2.06:1) aspect ratio, 571/529ppi; HDR 10 compliant (no Dolby Vision).
  • Rear camera:12MP, f/1.7 aperture, dual pixel phase detection autofocus, OIS; multi-shot image stacking; 2160p/30fps video recording.
  • Front camera: 8MP, f/1.7 aperture, autofocus; 1440p/30fps video recording.
  • OS/Software: Android 7.0 Nougat; Samsung Grace UX; Bixby virtual assistant; Smart Connect, Smart Connect Home
  • Chipsets: Qualcomm Snapdragon 835: octa-core CPU (4xKryo 280 + 4xCortex-A53), Adreno 540 GPU. Exynos 8895: octa-core CPU (4x2nd-gen Mongoose + 4xCortex-A53), Mali-G71 GPU.
  • Memory: 4GB of RAM (6GB option for some markets, probably later down the line); 64GB storage; microSD slot for cards up to 256GB, UFS cards support.
  • Battery: 3,000mAh/3,500mAh Li-Po (sealed); Adaptive Fast Charging (same as S7); QuickCharge 2.0 support; WPC&PMA wireless charging.
  • Connectivity: Single-SIM, Dual-SIM available in certain markets; LTE-A, 4-Band carrier aggregation, Cat.16/13 (1Gbps/150Mbps); USB Type-C (v3.1); Wi-Fi a/b/g/n/ac; GPS, Beidou, Galileo; NFC; Bluetooth 5.0.
  • Misc: Fingerprint reader; iris recognition/face recognition; single speaker on the bottom; 3.5mm jack; bundled AKG headphones.

https://www.insurance2go.co.uk/samsung-galaxy-s8-insurance

Notes: The survey polled 1,007 people and was conducted by The Leadership Factor in March 2017.

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