• Posted

Social media apps stand the test of time

The average person in the UK uses a smartphone app within 32 minutes of waking up and will access apps on average eight times per day, new research carried out by Carphone Warehouse has revealed.

Through independent research and a survey of 1,000 UK adults, Carphone Warehouse has uncovered how apps have revolutionised phones from simple communication devices to a hub for organising our lives from the palm of our hands.

Among the findings of the study are how our apps are supporting all aspects of our life, from friendships and relationships, to our money, health and wellbeing.

More than a quarter of us (29%) check restaurant or hotel reviews before going out, 45% of us are using apps to manage money efficiently and one in ten of us (10%) even use apps to help with monitoring medical conditions.

In the morning, one in five people in the UK (22%) access Facebook before any other app on their phone. In comparison, only one in ten people (10%) get their morning updates from news apps such as BBC News, which suggests that more people are using Facebook as their source for news updates rather than traditional outlets. A further one in ten (10%) people start their day by looking at weather apps.

The research also revealed significant differences in how different generations use apps within their everyday lives.

Smartphones are primarily an entertainment device for younger users, with the most common activities of an 18 to 24-year-old including listening to music (71%), ordering a takeaway (54%) and watching TV and films (52%).

In comparison, those aged 55 to 64 are more practical with their app usage, with common uses for apps including reading the news (74%), checking the weather (69%) and managing money (40%).

Looking at the gender split, men were found to be bigger risk-takers and are almost three times as likely to bet or gamble using an app (29%) compared to women (11%). On the other hand, women are using their phones to stay fit and are almost twice as likely to monitor their diet through an app at 19% compared to just one in ten men (10%).

However, not all of our apps become integrated into our daily routine. Despite being launched with initial hype, there are some apps which fail to have a long-standing significance in our lives. 

Top 5 app downloads

2016

2015

2014

2013

2012

2011

Snapchat

Trivia Crack

Facebook Messenger

Youtube

Youtube

Angry Birds

Messenger

Messenger

Snapchat

Temple Run

Instagram

Facebook

Pokemon Go

Dubsmash

Youtube

Vine

Draw Something

Skype

Instagram

Instagram

Facebook

Google Maps

Flashlight

Angry Birds Rio

Facebook

Snapchat

Instagram

Snapchat

Facebook

Google Maps

Looking at Google trends data shows search terms for game apps are extremely volatile. Pokemon Go was the biggest game of last year and took a place on the podium as third for downloaded apps in 2016, but a 97% decrease in search terms for the app has been seen in 2017.

Angry Birds was extremely popular in 2011, but lasted no longer than a year in the top five. Similarly, games that allow users to interact with other app users have proven popular, with Draw Something taking third place in 2012 and Trivia crack taking the top spot in 2015, yet neither stayed in the top spot for more than a year.

In contrast, apps like Facebook, Instagram and YouTube remain popular year after year despite not experiencing the same buzz.

An expert at Carphone Warehouse, said: “The proliferation of apps has completely transformed our relationships with our phones and this research demonstrates how we are happy to rely on apps to help us manage so much of our personal lives.

“The results clearly show that social networks are here to stay, having the slowest growth but the greatest longevity. Gaming apps however have huge virility in their year of release and then dramatically decline, the perfect example being Pokemon Go.

“It’s safe to say our phones have become an integral part of our daily routine; from our alarm in the morning to catching up with loved ones to our downtime in the evenings, we really couldn’t live without our devices.”

For more information on how apps are used in Britain today, visit: http://lowdown.carphonewarehouse.com/feature/the-most-popular-apps-of-our-time/38895/  

“Cher & 'Cher-alike”: Famous faces found in artwork from the past

“Cher & 'Cher-alike”: Famous faces found in artwork from the past

A new intelligent photo album platform has trained its search technology by looking for celebrity lookalikes in one of the world’s largest photographic collections of art images based at Somerset...

News Crowdedbrain - avatar Crowdedbrain

Read more
MMD Philips monitors presents new Adobe RGB, QHD,docking USB-C monitor

MMD Philips monitors presents new Adobe RGB, QHD,docking USB-C monitor

MMD, the tech company and brand license partner for Philips monitors, is rolling out a new Philips Brilliance QHD docking USB-C monitor with High Dynamic Range (HDR). The 32-inch 328P6AUBREB...

News Crowdedbrain - avatar Crowdedbrain

Read more
DOOM VFR Now Available for PlayStation VR and HTC VIVE

DOOM VFR Now Available for PlayStation VR and HTC VIVE

Ever wondered exactly how tall a Cyberdemon is? Well now you can find out, virtually that is! Basically DOOM VFR is now available worldwide for PlayStation VR and HTC VIVE. Developed...

News Crowdedbrain - avatar Crowdedbrain

Read more
TEAC launches a 'Tie-Die' turntable

TEAC launches a 'Tie-Die' turntable

Teac have launched the TN-420 'Tie-Die' turntable, according to the blurb this 2-speed turntable combines a high density MDF base with a machined aluminium platter to deliver top-notch resonance rejection...

News Crowdedbrain - avatar Crowdedbrain

Read more
Phish & Chips Please, Jenson Button

Phish & Chips Please, Jenson Button

British racing driver Jenson Button has swapped the F1 paddock for fried haddock as he took the wheel of Santander’s unique scam-busting Phish & Chips van and served fresh fish and...

News Crowdedbrain - avatar Crowdedbrain

Read more
EDIFIER Releases its latest 2.0 speaker: S2000 Pro

EDIFIER Releases its latest 2.0 speaker: S2000 Pro

Edifier, a global designer and manufacturer of audio systems has brought cutting edge sound technology to a classic style with its latest 2.0 speaker. Edifier’s S2000 Pro which pays tribute to...

News Crowdedbrain - avatar Crowdedbrain

Read more